Gambarino Regular is a condensed, single-weight serif typeface that balances historical typesetting with post-modern and contemporary expressionism. The identity leverages this by using it for bold and large headlines, creating a striking and modern visual impact.
The colors of the identity are directly drawn from the imagery, creating cohesion between the various visual assets.
The identity extends to both printed materials and digital assets, such as social media, for the organization to use.