Annassurra Launch
Art Direction

Imagery produced for Annassurra's launch campaign explores the unexpected relationship between everyday hospitality elements and their placement in unconventional environments, following the traces of a guest’s interactions with the hospitality setting with the guest outside the frame, inviting the viewer to place themselves in.

Each image captures a moment where the ordinary becomes unanticipated: soft towels draped over tree limbs, fruits seemingly in mid-air, water jugs on mossy rocks at the beach — a thoughtful juxtaposition of the familiar with the unforeseen.

Photography by Guilherme Marques