Art direction of the launch campaign and following press imagery for The Largo - a new luxury hospitality project set in the historical centre of Porto.
The art direction focuses on the interplay between textures, materials, and light to reveal intimate and home-like moments that highlight the touch of the architect, the interior designer, the artisan, and the fine artist that contribute to the visual language and narratives found within the property.
Imagery featured in The New York Times, Monocle, T Magazine,
XO Private, Wallpaper Magazine.
Photography by Luís Moreira, Matilde Cunha & Kresten Julian Sommer
Narrow frames were captured from eye-height perspectives to produce immersive moments navigating the viewer through the space.
Minimal styling was used with the aim of bringing a lived-in, inviting element to the refined and aspirational design of the space.
The art direction and imagery were created to be used in press as well as in internal collateral and sales assets, complimenting the brand identity created by All the Way to Paris.
