Travel Advisor Invites
Art Direction, Concept Development

A limited series of handcrafted and distinctive invites, produced for travel advisors as part of the launch campaign of The Largo. Mirroring The Largo’s intention of creating detail-driven, bespoke and poetic experiences, the invites include medium format negatives of curated images that represent abstract glimpses of the memories a guest could form while visiting The Largo.

Photography by Luís Moreira
Letter design by All the Way to Paris

Immersive imagery of architectural and historical details establishes a sense of place, while the physical feeling of looking through a negative up against the light provides a visceral and transportive experience.

Each strip is uniquely produced and cannot be replicated — a small but impactful detail that allows The Largo’s approach to stand out.

The concept for the smaller envelope is to provide a home for the negatives with a window into the experience and the larger envelope continues the design language of light passing through from an experience on the other side.

The negatives became part of the stay, not just the campaign. The travel advisors brought them along when they visited The Largo, using them as a simple guide and a personal marker. They worked like a key to the place, and many kept them afterward as a small memento of the experience.